It's Official: I'm on Team textPlus!

I have some BIG news to share with yall!

I have accepted a position with LA-based startup GOGII as their Vice President of Corporate Communications! If you haven't heard of GOGII, we make the leading free messaging app textPlus. I'll be handling the company's overall PR strategies, as well as social media, marketing, and product feedback. I'm beyond excited!

So... I'm sure many of you are wondering how I came to this decision?

The last time we spoke, Pelago/Whrrl was acquired by Groupon and I was moving on. My gut told me I should start my own PR consultancy for start-ups integrating marketing, product, social media and mobile. I also figured I'd move to the Bay Area because let's face it, if you want to play the tech game, it helps to be in the middle of it all. So, it seemed I had a plan formulated...


...but the universe works in mysterious ways.


As I started to travel regularly to San Francisco to get the ball rolling on my business, I got a note from my old boss at Pelago - John Kim. Now if you read my last post when Whrrl was acquired, then you know I have nothing but extreme respect for John. So, when his email highly recommended I meet with the GOGII team because they were rockstars, I didn't bat an eyelash.

I walked into their Marina del Rey office with no expectations whatsoever. However, after meeting with their founders, I learned they were the brains behind JAMDAT Mobile, which sold to EA for 680 million. Wow. They had worked together for 13 years and were disruptors - first with gaming and now texting. That was impressive. So was the fact that -- unlike many of the startups I had met with -- this was not their first time to the dog and pony show. Actually, the entire executive team was seasoned and successful. 

Plus, I realized several of us flew out to SXSW last year by chance - AND stayed at the same crappy hotel 15 minutes away. :) Hmm... GOGII already felt a little bit like home.

But that doesn't even cover their A-List investors. Pelago was a Kleiner-Perkins iFund company, and so was GOGII. Not to mention Matrix Partners and Mark Suster from GRP - who wrote this compelling post about why he invested in the company. More than anything, though - I was stoked about the product. I know what you're thinking. "Texting? Really Heather?" Yes, really!

Now I'm the first person to say that texting wasn't something I saw as "disruptive". In fact, I made the point in this SXSW wrap-up article that no one business stood out at the show for me this year including group texting, which was supposedly the hot ticket. But looking beyond the obvious, there's something exciting about the possibilities when when you give someone a free phone number -- and the ability to communicate for free, too.

Why?

With carriers abandoning choice in texting and calling plans, there's a next generation of communication emerging right now as we speak. GOGII will continue to play a pivotal role in this space because people want choice in communication. Being locked down to a contract, charged overage fees and counting minutes is what we're currently faced with as consumers. But not for long. And that's all I'm going to say for now. ;)

What can I say is... I am beyond grateful for the support from my friends and family - and yes, that includes my social media friends, too! You believing in me doing great things has made me reach to even higher levels in my professional (and personal) life. I am the happiest I've been in eons. Thank you for your love!

And now... it's off to the next chapter!


PS - I'm heathermeeker on textPlus. You know, just in case you join and/or and want to add me. :)


It's been a "Whrrl-wind"...

I can remember it all so clearly. It’s the fall of 2008 and I’m at CTIA. My old colleague from Yahoo, John Kim, asks if I'd like to grab a drink and hear about a revolutionary idea. But wait- the first clue should have been that he doesn't drink! Unknowingly I oblige, and meet him at Waterfront in San Francisco. Because John Kim is a product and marketing guru. And if he says go, I go!
 
When I walk in, I meet a man with biggest grin I’ve seen in years talking a million miles a minute about the future of mobile (later I find out this is Jeff Holden, CEO of Pelago, makers of Whrrl). His hands are up in the air, fancy iPhone in hand (keep in mind I had a work-related BlackBerry - ugh) and telling me it’s all about location. Whaaaa? I mean, I worked on mobile PR at Yahoo, but this is not 2005. Ignorance aside, I’m immediately engaged as he says catch phrases like “checking in” and “footstreams” and "keeping a digital record of your life." By the end of our conversation, I’m sold by the enthusiasm alone. It’s time to check in, people.
 
And check in, I have. This started my last 2 ½ years at Whrrl. And what a ride it has been.
 
Life was interesting when I first started my bi-weekly commute from LA to Pelago’s offices in Seattle. Nobody had a clue what I was doing. It was like the mid-90’s all over again, except back then I was working at EarthLink and explaining what the Internet was all about. Today, I was explaining the future of mobile, which initially fell on deaf ears. Like, when I say Whrrl, do you know how many R’s are in the spelling? And what the heck are location-based services? Are people tracking me?! On top of that, I was a one-woman PR show. While that was exhilarating, it was also a bit frightening.
 
The good news is this scenario didn’t last long. It was at SXSW in March of 2009 that we launched Whrrl 2.0 to fantastic acclaim. Around this time, intense competition from other location-based players started including Foursquare, Gowalla, and Loopt, to name a few. But this was actually a great thing - all of a sudden, the major tech players in SF, LA, NY and other major cities were using a check in service (hopefully Whrrl!) and even some of my friends were tinkering around with them. YAY! Checking in was catching on.

So, through three major SXSW appearances; having a notable presence at leading conferences both speaking and attending including BlogHer, BlogWorld and WWDMagic, to name a few; fighting to make our mark as a major player in the space (and we did) with coverage from leading publications including TechCrunch, USA Today and AdAge, among many others; two major product launches and several more notable iterations; a major partnership with USA WEEKEND; working with an incredible team to launch all major company Go to Market initiatives; and the harrowing hours that start-up life brings; I am beyond proud of what I, along with our *awesome* team at Pelago, have accomplished.

And that makes it even harder to say that with today's news that Pelago has been acquired by Groupon, that I will not be joining the Groupon team. 

Why the decision? It was quite simple. My family is based in California and a move to Chicago simply isn't in the cards right now. As many of you know, my father passed away last year, so being close to my family has been, and continues to be, a major priority for me.

What's next? Well, besides sipping a few margaritas and visiting friends and family, I'm ready for the next big challenge. As we all know, the start-up space is red hot right now, with insanely awesome valuations, pending IPOs and plenty of venture capital cash (hello, Color!). Folks are partying like it's 1999, and I absolutely love it! The best part is that the most awesome ideas are focused in areas which I'm grateful are my strengths - mobile, social and location. I also see Silicon Valley as the place where the majority of this opportunity lies. And that's all I'll say for now. :-)

But the real news here is that I am so grateful to have worked for Pelago and work on an awesome product, Whrrl. I have to say a tremendous thank you to John Kim for that fateful evening in San Francisco and giving me the opportunity of a lifetime. Jeff Holden for sharing his inspiring vision and bringing me onto the Pelago team. My amazing marketing teammates Jeanna Barrett, Chad Reed, Marcus Sacco and Joni Vanderberg, as well as the ENTIRE Pelago family. It's been an absolute pleasure working with all of you and I see great things ahead for everyone. I can't wait to see what the next chapter holds for all of us!








Five Things I'm Learning in 2011

2010 was a rough year. Like most of us, I couldn't wait for the moment the clock struck midnight on January 1, 2011. Unfortunately for me, I realized in an instant all my problems weren't going to disappear. But I darn well realized I could change my attitude towards situations and find a way to make the best of reality. Because I really do believe "If you don't like something, change it. If you can't change it, change your attitude." (Maya Angelou)

And while it's popular to make resolutions for the New Year, I also realized resolutions in themselves, are flawed. The key to life is balance, and I'd really rather not let things get out of control in the first place where I have to make drastic changes. Instead, I wanted to look at my life and see areas where I have questions, and work towards a process where I can get concrete answers. And in that process, learn whatever it is that I'm meant to learn.

That being said, I noticed some areas in my life where I felt clarity is needed. They cross both my personal and professional life, and I wanted to share them with you, because perhaps you have some of these questions, too:

1) It's OK Not to Have the Answers: I have always been a very black and white person. There's right and wrong (or my way or the highway!) and not much in-between. Making decisions for me has always been cake. In fact, I once read a horoscope about people born on my birthday that said, "You know who you are, what you want, and the fastest way to get there." Yah, that's about right. :-)

Since my father passed away, my entire life and outlook has changed, and that in itself has been alarming. I look at situations much differently because, as a wise friend told me, "When you face death, many things become unimportant." In fact, I just came face to face with something I greatly feared and shockingly, didn't freak out. Emotionally, I was able to keep everything in perspective. A first for me.

The bottom line is that I've already dealt with my worst fear - losing a parent. The rest I can deal with, slowly, surely and calmly. At least, I'm trying.

2) Be Careful Who You Take Advice From: Recently, there was a huge debate within the tech/social media circles about how there's "not enough women in tech." Everyone from a well known social media journalist, to a top exec at Facebook -- and even a sex/porn columnist had a take on the situation. All were very different, as you can imagine.

Personally, I just got back from CES and realized at one point I was the only woman in a sea of men at a coffee shop. Is that a bad thing? If you're looking for a date, no. But otherwise, yah - it kinda sucks to realize the majority of women at the show are booth babes. And while I have my own opinions on the matter, who of these three women should I listen to? You tell me.

Whether it's work related or personal, we have to be more careful about who we listen to and align ourselves with people that have similar qualities, morals and standards. Otherwise, we're going to get steered in the wrong direction. I know I sure have.

3) There's Great Power in What You Don't Say: If you're anything like me, keeping your mouth shut isn't the easiest thing to do. I have always been a very emotional person and reacted before thinking. And hey, sometimes a great quality! Ask my friends - you won't meet anyone more loyal with a knack for cutting people to the floor if they screw with them. ;-) But of course, there's a downside, which is that I often speak before I think. And we all know what that can lead to... disaster.

My hairdresser Joey recently said to me "Be careful what you say, because there's tremendous power in words and you can never take what you say back." (Yes, I get my hair bleached blonde and also great advice - what can I say?)

Seriously, it's awesome to realize I have the power to influence a situation positively by the very words that come out of my mouth. I can take the same situation and have very different outcomes based on my attitude and the words that I choose.

The bottom line is that people have great intuition. And if you don't spell everything out in a heated emotional argument and keep some things to the belt, you can still get your point across. In fact, probably much more so.

4) Realizing What Truly Matters in Life is Difficult: Our society measures the absolute wrong things as valuable. Money, looks and success are valued; a kind, honest and loving heart is often overlooked. Thus, we're often faced looking into the mirror trying to figure out how to survive in a world that rewards selfishness. I know many people who proudly admit they are out for themselves - no joke.

Today, my friend Sloane wrote a great post about "What is the ultimate prize in life?" inspired by a clip from Kevin Spacey discussing the topic. I highly recommend you watch and read it here, because the prize we're searching for is within ourselves.

My belief is that someday I'll stand before God and answer for everything I've done. Maybe you don't believe that, and that's cool. But ask yourself - is it OK to act on impulses and do what's right for you, regardless of the circumstances and how it ultimately affects other people? I know for me, it's time to take a step back and think about my own selfish nature and what I can do to help others versus just helping myself.

5) If For No Other Reason, Just Do the Right Thing Anyway: Life is tough. And it's not fair. But we should do the right thing, if for no reason that it makes us a better person in the end.

And listen, I know this is hard. I've dealt with this issue my entire life. Sometimes I think a dose of someone's own medicine would be the perfect cure. I've tried that and it doesn't work - you just feel worse in the end. And you know what? Their problems aren't yours. Let them look in the mirror at themselves in the morning and deal with it. The good news is that you don't have to!

Bottom line: In 2011 and in my life, I absolutely refuse to lower myself to someone else's standards. Period.

I'll just quote Mother Theresa from her "Anyway Poem" because she sums this up perfectly:

"People are often unreasonable, illogical and self centered; Forgive them anyway. If you are kind, people may accuse you of selfish, ulterior motives; Be kind anyway. If you are successful, you will win some false friends and some true enemies; Succeed anyway. If you are honest and frank, people may cheat you; Be honest and frank anyway. What you spend years building, someone could destroy overnight; Build anyway. If you find serenity and happiness, they may be jealous; Be happy anyway. The good you do today, people will often forget tomorrow; Do good anyway. Give the world the best you have, and it may never be enough; Give the world the best you've got anyway. You see, in the final analysis, it is between you and your God; It was never between you and them anyway."
 
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